Applied Intelligence Briefing
Edge Analytics / Applied Intelligence BriefingCase study
Location analytics for park homes
Edge Analytics built a Park Homes Data Model to identify promising investment locations across England and Wales for a growing UK provider.
- Client
- Park-home provider
- Platform
- LOCI
- Purpose
- Network growth
Countrywide demographic and property evidence for focused investment targeting
The business challenge
Which local areas offer the strongest potential for new park-home investment?
Context
A growing UK provider needed objective evidence to target expansion. Potential locations had to be assessed using older-age demographics, future growth, property type, house values and tenure across every local area in England and Wales.
Requirement
Create comparable macro-area metrics that screen the market and provide a stronger basis for detailed site evaluation.
Method
- 01
Target population
Measured households headed by people aged 55–74 and forecast growth over a 15-year horizon.
- 02
Property fit
Compared the target age group with local concentrations of bungalow properties.
- 03
Market context
Integrated median house prices and tenure mix into countrywide comparison metrics.
Outputs & significance
Macro screening focuses site investment
15 yr
Local metrics
Combined demographic, property, house-price and tenure evidence for every local area.
Composite measures
Created comparable indicators that brought multiple dimensions of investment potential together.
Area ranking
Ranked locations against national and regional profiles to focus subsequent site appraisal.
Significance
Screen broadly before investing locally
Countrywide evidence narrowed the search space, ensuring detailed micro-site assessment focused on places with stronger market fundamentals.