Privacy Policy

How Edge Analytics handles personal data, website information and contact enquiries.

Updated 3 September 2026

Who we are

Edge Analytics is a specialist demographic forecasting and analytics business. Our website address is https://edgeanalytics.co.uk/.

What personal data we collect and why we collect it

If you contact us by email or through the enquiry tools on this site, we may collect your name, email address, organisation, phone number and any other information you choose to include in your message. We use this information to respond to your enquiry and manage our relationship with you.

Like most websites, we may also collect limited technical information such as IP address, browser type, device information, referring pages and website usage data to help maintain site security, understand performance and improve the website.

Cookies

The live Edge Analytics website uses consent-management tools and may use cookies to support essential website functions and remember preferences. Our analytics service (Fathom Analytics) does not use cookies to track visitors, so additional consent is not required for analytics. You can usually control or remove cookies through your browser settings.

Embedded content and third-party services

Pages on the site may include content or services provided by third parties, such as maps, social links or analytics tools. Embedded content from other websites behaves in the same way as if you had visited that third-party website directly, and those providers may collect data about you, use cookies or monitor your interaction with that content.

Analytics

The live website uses Fathom Analytics to help us understand how visitors use the site. Fathom Analytics is compliant with GDPR and does not use cookies to track visitors across websites.

Who we share your data with

We do not sell your personal data. Information may be shared with trusted service providers who help us host, secure, support or analyse the website, or where we are required to do so by law.

How long we retain your data

We retain personal data only for as long as necessary for the purpose for which it was collected, including responding to enquiries, maintaining business records, meeting legal obligations and resolving disputes.

What rights you have over your data

Depending on applicable law, you may have the right to request access to the personal data we hold about you, ask for it to be corrected or erased, object to or restrict certain processing, or request a copy of your data.

Where your data is sent

Website and enquiry data may be processed by hosting, security, analytics or email service providers acting on our behalf. Where third-party services are used, data may be processed outside your local jurisdiction in line with their own safeguards and legal obligations.

Contact us

If you have any questions about this privacy policy or how your data is handled, please contact Edge Analytics at contact@edgeanalytics.co.uk or write to Nexus, Discovery Way, University of Leeds, Leeds, LS2 3AA.